A virtual testdrive akin to Mario Kart on the Wii. North Kingdom "designed five missions within abstract environments that expressed the topics flexibility, agility, safety, technology, and ecology."

Meant to help simplify the customer's buying decision, specifically when it comes to technology and services. This interactive retail experience offers clear information about the service or technology (in this case mobile devices) to customers and store associates to assist in their purchase decisions.

Foot Scanning and Pressure sensors on a catwalk measure a shape, size, and pressure points of a customer's foot. The customer not only gets to see their custom shoes on their feet in a virtual mirror, but they also are able to customize color and style.